Definition
A method of addressing a problem that carries a high risk of either complete failure or great success; an all-or-nothing approach.
孤注一擲
The company decided to adopt this 'kill or cure' marketing strategy, hoping to boost sales quickly.
公司決定採用這種『孤注一擲』的行銷策略，希望能迅速提升銷售量。
Their new treatment is a 'kill or cure' approach; it will either completely cure patients or cause serious side effects.
他們的新治療方法是一種『孤注一擲』的方式；要麼完全治癒病人，要麼會引起嚴重的副作用。
To save his failing business, he decided to make a risky investment, which was definitely a 'kill or cure' choice.
為了挽救他失敗的生意，他決定進行一項高風險的投資，這絕對是一個『孤注一擲』的選擇。