Definition
- Plural
A designated period during which television viewership is measured to determine advertising costs for each network.
收視率調查期
During sweeps, television stations try to air their most captivating shows.
在收視率調查期間，電視台會試圖播放最吸引人的節目。
Advertisers typically buy more commercial time during the sweeps period.
廣告商通常會在收視率調查期間購買更多的廣告時段。
TV networks adjust their programming strategies during sweeps to maximize viewership.
電視網絡在收視率調查期間調整他們的節目策略，以最大化收視率。