The Open Dictionary

SWOT

noun

UK/swɒt/
US/swɑːt/

Definitions of SWOT noun

  1. Uncountable

    An acronym that stands for strengths, weaknesses, opportunities, and threats, used as a framework to evaluate the positive and negative aspects of a business, project, or situation.

    • Performing a SWOT analysis is crucial before embarking on a new project.

    • The company utilized a SWOT analysis to develop its market strategy.

    • This SWOT analysis revealed some key weaknesses we need to address.