The Open Dictionary

ethnocentric

adjective

UK/ˌeθ.nəʊˈsen.trɪk/
US/ˌeθ.noʊˈsen.trɪk/

Definitions of ethnocentric adjective

  1. Characterized by a belief in the inherent superiority of one's own ethnic group or culture.

    • The company's marketing strategy was criticized for being ethnocentric, as it failed to consider the preferences of different cultural groups.

    • Such an ethnocentric viewpoint can hinder effective cross-cultural communication.

    • Some people's belief that their way of cooking is superior to that of other cultures can be seen as a form of ethnocentrism.