The Open Dictionary

lure

noun

UK/lʊəʳ/
US/lʊr/

Definitions of lure noun

  1. C2CountableUsually singular

    The quality of being attractive or tempting.

    • The lure of this job is its high salary.

    • The city holds a great lure for young people.

    • He could not resist the lure of adventure.

  2. Countable

    An artificial bait used for fishing.

    • The angler put a lure on his hook.

    • He used a shiny fake worm as a lure.

    • This particular lure is very effective for trout.

verb

UK/lʊəʳ/
US/lʊr/

Definitions of lure verb

  1. C2Transitive

    To tempt someone to go somewhere or to do something, especially by offering a reward or something desirable.

    • They lured customers with the offer of free travel.

    • He was lured by the promise of a quick promotion.

    • The scammer lured people with a fake investment plan.