price-conscious
adjective
UK/ˈpraɪsˌkɒn.ʃəs/
US/ˈpraɪsˌkɑːn.ʃəs/
Definitions of price-conscious adjective
Aware of the cost of goods and services and inclined to avoid purchasing expensive items.
Price-conscious consumers carefully compare prices before making a purchase.
The store attracts many price-conscious customers with its affordable prices.
During economic downturns, more people become increasingly price-conscious.