rack rate
noun
UK/ˈræk ˌreɪt/
US/ˈræk ˌreɪt/
Definitions of rack rate noun
- CountableUncountable
The standard price a hotel advertises for a room, before any discounts or special offers are applied.
This hotel group offers rooms for £29, while the rack rate is typically £90.
Very few people pay the rack rate these days due to the prevalence of weekend, last-minute, and online-only deals.
Many hotels offer discounts below their rack rates during the off-season.