The Open Dictionary

selling point

noun

UK/ˈsel.ɪŋ ˌpɔɪnt/
US/ˈsel.ɪŋ ˌpɔɪnt/

Definitions of selling point noun

  1. Countable

    A feature or characteristic of a product that is likely to persuade customers to purchase it.

    • One of the selling points of this phone is its exceptional camera capabilities.

    • The main selling point of this restaurant is its innovative menu and unique dining experience.

    • The biggest selling point of this software is its user-friendly interface and ease of operation.