watchword
noun
UK/ˈwɒtʃ.wɜːd/
US/ˈwɑːtʃ.wɝːd/
Definitions of watchword noun
- CountableUsually singular
a word or phrase that expresses a guiding principle or an objective
His watchword is 'Never give up'.
Our team operates under the watchword of 'striving for perfection'.
In that organization, 'transparency' is their watchword.