The Open Dictionary

merchandising

名詞

UK/ˈmɜː.tʃᵊn.daɪ.zɪŋ/
US/ˈmɝː.tʃᵊn.daɪ.zɪŋ/

定義 merchandising 名詞

  1. Uncountable

    The practice of selling products related to a popular movie, singer, or event; also refers to the products themselves.

    • The merchandising for the movie generated impressive sales figures.

    • They increased their revenue through licensing and merchandising.

    • The band's merchandise sold out at the concert.

  2. Uncountable

    The process of promoting products to increase awareness and drive sales through advertising and special events.

    • The company invested heavily in merchandising to boost sales.

    • Effective merchandising can boost brand loyalty.

    • They used eye-catching displays for merchandising purposes.