astroturfing
名詞
UK/ˈæs.trəʊˌtɜː.fɪŋ/
US/ˈæs.troʊˌtɝː.fɪŋ/
定義 astroturfing 名詞
- Uncountable(不可数名词)business(商业)
The practice of creating a false impression of widespread support for a product, policy, or opinion by using deceptive online or media campaigns, often by creating fake accounts or employing paid actors to mimic genuine public enthusiasm.
伪造草根营销；伪造草根舆论（一种带有欺骗性质的营销手法，通过雇用写手在网络上大肆宣传旗下产品，试图制造普通消费者热爱某种产品的虚假印象）
They were exposed for astroturfing—promoting the company by using fake online accounts and others’ email addresses.
他们被揭露使用伪造草根营销——通过使用假账号和他人电子邮件地址来宣传公司。
He criticized rivals for attempting to discredit the results of the poll and denied orchestrating an astroturfing campaign.
他批评对手试图抹黑民意调查的结果，并否认策划了伪造草根营销活动。
The organization faced criticism for using astroturfing tactics to promote its agenda.
该组织因使用伪造草根营销策略来推动其议程而面临批评。