astroturfing
名詞
UK/ˈæs.trəʊˌtɜː.fɪŋ/
US/ˈæs.troʊˌtɝː.fɪŋ/
定義 astroturfing 名詞
- Uncountable(不可數名詞)business(商業)
The practice of creating a false impression of widespread support for a product, policy, or opinion by using deceptive online or media campaigns, often by creating fake accounts or employing paid actors to mimic genuine public enthusiasm.
偽造草根行銷；偽造草根輿論（一種帶有欺騙性質的行銷手法，透過雇用寫手在網路上大肆宣傳旗下產品，試圖製造普通消費者熱愛某種產品的虛假印象）
They were exposed for astroturfing—promoting the company by using fake online accounts and others’ email addresses.
他們被揭露使用偽造草根行銷——通過使用假帳號和他人電子郵件地址來宣傳公司。
He criticized rivals for attempting to discredit the results of the poll and denied orchestrating an astroturfing campaign.
他批評對手試圖抹黑民意調查的結果，並否認策劃了偽造草根行銷活動。
The organization faced criticism for using astroturfing tactics to promote its agenda.
該組織因使用偽造草根行銷策略來推動其議程而面臨批評。