greenwashing
名詞
UK/ˈɡriːn.wɒʃ.ɪŋ/
US/ˈɡriːn.wɑː.ʃɪŋ/
定義 greenwashing 名詞
- Uncountable(不可數名詞)
The practice of making a company appear to be more environmentally responsible than it actually is through misleading marketing and public relations.
綠色浮漾；虛傷環保
Many companies engage in greenwashing to attract customers, but they are not genuinely committed to environmental protection.
許多公司進行綠色洗白以吸引顧客，但它們並沒有真正致力於環境保護。
The company faced criticism for its greenwashing marketing tactics, exaggerating its contributions to environmental protection.
該公司因其綠色洗白的行銷策略而受到批評，誇大了其對環境保護的貢獻。
Consumers should be wary of products that over-advertise their environmental friendliness, to avoid being misled by greenwashing tactics.
消費者應警惕那些過度宣傳其環保性的產品，以免被綠色洗白策略誤導。